About Us

Founded in 2015, Chess Jones Equestrian has become the go-to online destination for stylish, fashion-forward equestrian clothing and accessories for both horse and rider.

What began as an authorised reseller of top-tier equestrian brands like Pikeur, Eskadron, PS of Sweden, KEP, and Equestrian Stockholm quickly evolved into something more. With an eye for detail and a flair for fashion, Chess built a loyal customer base who didn’t just shop for the latest collections, they relied on her to curate full, coordinated “matchy matchy” looks that brought their riding style to life.

From day one, Chess offered more than just products, she provided a personal shopping experience. She knew her customers’ tastes, anticipated what they’d love, and effortlessly pulled together outfits that balanced function and flair. This personal connection and expert styling helped fuel our growth.

In 2021, we expanded our business by becoming the exclusive UK distributor for Tommy Hilfiger Equestrian, managing retail partnerships and driving brand growth across the country. In 2023, we proudly added Boss Equestrian (Hugo Boss) to our portfolio, further aligning ourselves with premium fashion-led equestrian brands.

Today, our focus lies primarily in these two standout brands. Tommy Hilfiger Equestrian and Boss Equestrian, while still offering a curated selection of other trusted products from other brands we believe in. This allows us to provide our customers with a carefully considered range of high-quality pieces.

Whether you're looking for everyday elegance or statement looks for competition day, Chess Jones Equestrian is here to help you ride in style.

Take a look around our horse & rider collection and feel free to get in touch if you need any assistance.